PATA VE Bulletin August 2020
Connecting with the resilient LGBTQ+ Travel Market
Authored by IGLTA
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As the COVID-19 pandemic continues to challenge the tourism industry, it’s more important than ever for travel businesses to create effective messaging and ensure that they are making all travellers feel welcome in their outreach. With so many destinations competing for the attention of future travellers, now is the time to stand out in the crowd. LGBTQ+ travel represents an opportunity to engage one of the most resilient and loyal segments, as documented in a recent survey from IGLTA, the International LGBTQ+ Travel Association.
In this issue of the PATA VE Bulletin, IGLTA shares the results from its Post COVID-19 LGBTQ+ Travel Survey and shares key tips and trends to help the tourism industry reap the benefits of charting an inclusive path to recovery.