Issues & Trends (2H2020)
Mapping the new post-COVID-19 residents’ sentiment towards tourism
Authored by TCI Research
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*This publication is provided in two separate volumes at one single price.
Communities are the faces of destinations. Monitoring post-COVID-19 residents’ attitude and support for tourism in the context of reactivating APAC destinations’ attractiveness is critical. So, to seize on the risks and opportunities and as part of its contribution to help DMOs manage the post-COVID-19 rebound, TCI Research conducted 1,000 interviews with citizens across iconic destinations in Asia Pacific. While locals’ sentiment remains very positive and tourism support is still strong, new expectations have emerged for a sustainable visitor economy.